) is about to acquire GoInstant, a young startup specializing in
downloads-free co-browsing. Based in Halifax, Nova Scotia,
GoInstant was founded in 2010 with seed financing led by
Freestyle Capital's Josh Felser and David Samuel, as well as
Baseline's Steve Anderson. LinkedIn (NASDAQ:
) co-founder Reid Hoffman is also an investor.
According to the
Wall Street Journal
, GoInstant raised $1.7 million from these and other investors,
including Yuri Milner, a prominent Facebook (NASDAQ:
) investor, and Chamath Palihapitiya, Facebook's former VP of
User Growth, Mobile and International.
GoInstant serves corporations who wish to implement
co-browsing in sales and customer support scenarios, among
others. The service differs from other co-browse and screen share
technologies by allowing its users to interact together in
Clients of GoInstant include Formspring, Joyent, and
In February, the company
announced a new feature
called GoInstant Chat, enabling participants to communicate in
real-time during a co-browsing session.
Salesforce, which recently acquired Buddy Media for
more than $600 million
, will reportedly pay more than $70 million for GoInstant.
Full Disclosure: Jason Raznick, Benzinga's President and
co-founder, is an investor in GoInstant.
(c) 2012 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.