Salesforce to Acquire GoInstant for More Than $70 Million

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Salesforce (NYSE: CRM ) is about to acquire GoInstant, a young startup specializing in downloads-free co-browsing. Based in Halifax, Nova Scotia, GoInstant was founded in 2010 with seed financing led by Freestyle Capital's Josh Felser and David Samuel, as well as Baseline's Steve Anderson. LinkedIn (NASDAQ: LNKD ) co-founder Reid Hoffman is also an investor.

According to the Wall Street Journal , GoInstant raised $1.7 million from these and other investors, including Yuri Milner, a prominent Facebook (NASDAQ: FB ) investor, and Chamath Palihapitiya, Facebook's former VP of User Growth, Mobile and International.

GoInstant serves corporations who wish to implement co-browsing in sales and customer support scenarios, among others. The service differs from other co-browse and screen share technologies by allowing its users to interact together in real-time.

Clients of GoInstant include Formspring, Joyent, and StockTwits.

In February, the company announced a new feature called GoInstant Chat, enabling participants to communicate in real-time during a co-browsing session.

Salesforce, which recently acquired Buddy Media for more than $600 million , will reportedly pay more than $70 million for GoInstant.

Full Disclosure: Jason Raznick, Benzinga's President and co-founder, is an investor in GoInstant.

Follow me @LouisBedigianBZ

(c) 2012 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Stocks

Referenced Stocks: CRM , FB , LNKD

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