The official word from Sony (NYSE:
) is that PlayStation 4 will not ship until the holiday season.
, Taiwan supply chain makers are set to begin shipments as soon
as the second quarter of the year. Delta Electronics (a power
supply maker), Cheng Uei Precision Industry (which makes
connectors) and Foxconn Technology (which will make the thermal
modules) will be some of the first companies to begin working on
the machine. Foxconn Electronics and Pegatron Technology will
reportedly begin the assembly process in the third quarter.
This suggests a few different things. First, it hints that
Sony may be prepared to launch PlayStation 4 a little sooner than
the holiday period (which is presumably November/December but
extends all the way down to September for most game
Second -- and this is where things get interesting -- the
report indicates that Sony is ready to begin producing its new
console. The company did not show the hardware at its February 20
event, leaving many to wonder if the console's design is
complete. If Sony is starting the manufacturing process, however,
it is very likely that the general dimensions have been finalized
(even if the plastic shell is still being worked on).
Third, Sony may be preparing to ship such a large number of
PlayStation 4 units (which is getting a simultaneous release in
Japan and America) that it had to start making the console this
spring. If that is the case, the company should be able to
deliver more than the few hundred thousand units that arrived
when both the PlayStation 2 and PlayStation 3 were released.
While unit shortages are common within the game industry, it
is vital that Sony provides as many PlayStation 4 units as
possible this Christmas. The company is going up against new
hardware from Nintendo (OTC:
), which shipped last year, as well as a mysterious new machine
from Microsoft (NASDAQ:
). If a unit shortage were to limit Sony's initial sales
potential, it could hurt the company as consumers look to other
consoles for their gaming fix.
It is also important for Sony to manufacture enough units to
ship PlayStation 4 in Europe this fall. Right now, Sony execs are
not willing to guarantee that the console will arrive there
before the year's end.
When asked about the release date, Sony Europe CEO Jim Ryan
gave a rather cryptic response.
"We're not saying if Holiday 2013 includes Europe at this
stage," he told
. "We are only saying we will launch the system before the end of
2013, we're not saying in which parts of the world. But don't
infer anything good or bad from that. You can take that anyway
you want, but you shouldn't."
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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