Rogers Communications Inc.
) announced that it will broadcast 500 regular-season National
Hockey League (NHL) games in Canada from the next season. In Nov
2013, the company entered into a 12-year broadcast and multimedia
agreement with NHL for national rights to NHL games on all
platforms and languages.
The agreement will include all games, the playoffs and the
Stanley Cup final which Rogers will be able to stream live
through the Internet on mobile devices, satellite radios and
The 12-year agreement will start from the 2014-2015 session
and will continue up to the 2025-2026 session. Rogers will pay
approximately $5 billion to NHL throughout the 12-year term. The
company has decided to sublicense the networks to national
broadcasters CBC and TVA Sports, to air selected regular and
Rogersis the largest telecom operator in Canada with a
significant heterogeneous portfolio consisting of wireless,
wireline, cable TV and TV broadcasting networks. The company,
), completed the acquisition of a 75% stake in Maple Leaf Sports
With this acquisition, Rogers can deliver high quality sports
content anywhere, anytime, on any platform through its
wireless/cable networks and broad range of media assets.
Recently, Rogers announced that the company is on the verge of
introducing online streaming services to counter severe
competitive threat from low-cost online streaming service
providers such as
) and Hulu.com. The new service will be called "ShowMi." The
digital rights of the NHL games can be utilized using the
Nevertheless, Rogers' cable operations are currently facing
increased competition. BCE Inc.'s entry into cable TV services
through its subsidiary Bell Canada has increased competitive
pressure. The company is aggressively rolling out IPTV
), is also rapidly gaining market traction. At this juncture, a
major deal will NHL will definitely help to strengthen Rogers'
top line. Rogers currently has a Zacks Rank #4 (Sell).
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