RIM official underscores company's belief in PlayBook

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Better marketing would have helped the PlayBook by Research in Motion ( RIM ) achieve more success when it first came out, the Canada-based company's managing director told the Associated Press.

Though sales for the highly anticipated personal device were significantly lower than expected, Patrick Spence told the wire service in Dubai that the company now plans to target the device toward customers who already use BlackBerrys. New perks for the struggling devide will be announced soon.

"We still could've done a better job of appealing directly to those BlackBerry customers," Spence said, noting RIM now is plotting "to approach more of them" with interests in "targeting the 70 million BlackBerry subscribers around the world, and saying: 'this is the tablet for you.'"

The Waterloo, Ontario-based company has seen its market share deliberately slide, which analysts attribute competition from Apple ( AAPL ). The iPhone and iPad have proven to be wildly popular.

But Fox News reports Apple should watch its back for the Kindle Fire, which was created by Amazon ( AMZN ). The new tablet is on pace to break the iPad's record for sales in one month, which would be significant considering the dominance of the iPad.



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: News Headlines , Business

Referenced Stocks: AAPL , AMZN

Henry Brier


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