Better marketing would have helped the PlayBook by Research in
) achieve more success when it first came out, the Canada-based
company's managing director
the Associated Press.
Though sales for the highly anticipated personal device were
significantly lower than expected, Patrick Spence told the wire
service in Dubai that the company now plans to target the device
toward customers who already use BlackBerrys. New perks for the
struggling devide will be announced soon.
"We still could've done a better job of appealing directly to those
BlackBerry customers," Spence said, noting RIM now is plotting "to
approach more of them" with interests in "targeting the 70 million
BlackBerry subscribers around the world, and saying: 'this is the
tablet for you.'"
The Waterloo, Ontario-based company has seen its market
deliberately slide, which analysts attribute competition from
). The iPhone and iPad have proven to be wildly popular.
But Fox News
Apple should watch its back for the Kindle Fire, which was created
by Amazon (
). The new tablet is on pace to break the iPad's record for sales
in one month, which would be significant considering the dominance
of the iPad.