MICROS Systems, Inc.
) received a contract for its Restaurant Enterprise Solution (RES)
services from Rex Restaurant Associates (RexRA). This was in
accordance with RexRa's new two openings at Central London, The
Delaunay and Brasserie Zedel.
Being the sole technology partner in the two ventures, MICROS will
not only provide its advanced RES platform but, as per the
contract, will also encompass its integrated Chip & PIN and
mymicros.net solutions for a risk-free, monitored and faster
payment processing. In totality, this would ameliorate customer
satisfaction levels as well as management efficiency at the
Scheduled to start from June 2012, these two eating joints with
their prime location at the heart of London have the potential to
attract a wider range of customers. Furthermore, the great
reputation of RexRA would seamlessly enhance the goodwill and
market share for MICROS.
MICROS has been winning major contracts continually of late. On
June 18, 2012, the company's OPERA Enterprise Solution (OES) was
selected by Trump Hotel Collection for providing its hospitality
management software platform at its Doral Golf Resort & Spa at
We believe that the interminable saga of contract wins and
extensions would be the major growth driver for the company for its
upcoming quarterly results. This is approbatory, judging by the
ongoing gloomy fiscal condition still pervading the global economy
at a macro level.
However, it is wise to always keep a close watch on peers in the
industry. Big players in this regard include
Mentor Graphics Corp.
The company currently retains a Zacks #3 Rank, which translates
into a short-term 'Hold' rating. We also maintain a long-term
'Neutral' recommendation on the stock.
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