Report shows falling game sales, finds redemption in hardware


The latest report from the NPD Group delivered mixed news for the videogame industry, showing a 15 percent year-on-year drop in total software sales even as hardware sales jumped 5 percent.

Of course, part of the drop comes down to release schedules - unlike the movie industry, game developers and producers tend to schedule their big releases for fall and the holiday season, leaving the summer months as a kind of dead zone.

Two triple-A titles did help buoy sales a bit, with Red Dead Redemption, a Western epic from Take Two ( TTWO ) selling a combined 963,200 copies across Microsoft's ( MSFT ) Xbox 360 and Sony's ( SNE ) Playstation 3 consoles. Nintendo (NTDOY.PK) also sold 548,400 copies of Super Mario Galaxy 2 for the Wii.

Hardware sales stemmed the bleeding a bit, as a new, "Slim" Xbox model managed to push 451,700 units out the door - the best month the console has had during the non-holiday period since it launched in September 2007.

Also important to note is that sales figures improved month-to-month - total game industry revenue rose from $823.5 million in May to $1.1 billion in June.

As usual, the real test for the industry will come from sales in the first quarter of next year, as they strive to sell as much as possible to the holiday shoppers in a weak economy. ADNFCR-1724-ID-19894366-ADNFCR

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

This article appears in: Personal Finance , Technology

Referenced Stocks: MSFT , SNE , TTWO News News

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