), in an attempt to expand its operational roots in Illinois,
opened an additional store in Downers Grove. The company, through
its latest store, will offer furnishings, electrical devices,
electronics and computers. With the inclusion of this new store,
Rent-A-Center now operates through 106 locations in Illinois.
The residents of the region will now have an additional option
of purchasing goods with flexible payment options, giving them the
freedom to pay weekly, biweekly or monthly. Moreover, the company
offers a lifetime recall service, which facilitates its customers
to re-rent the same or a comparable item and receive payments.
Earlier this week, the company announced the opening of its new
store in Mableton, Georgia. Rent-A-Center leverages an extensive
network of stores to effectively penetrate into its target markets,
which in turn, facilitates the company to generate healthy sales
and gain a competitive advantage over its rivals,
) and Advance America.
Rent-A-Center offers consumer electronics, appliances and
furniture products under rental-purchase schemes that allow
customers to own the merchandise on the completion of the rental
period. Due to the continued tightening of the credit market,
customers view rent-to-own as a more flexible and viable option
compared to credit.
Moreover, the company's new business model, named RAC
Acceptance, is gradually gaining traction. When a retailer denies a
consumer credit financing for a particular product, Rent-A-Center,
under its RAC Acceptance program, acquires that product from the
retailer and offers it to the consumer under a rental-purchase
Currently, we have a long-term 'Outperform' recommendation on
the stock. The company alshas a Zacks #2 Rank, which translates
into a short-term 'Buy' rating.
(AAN): ETF Research Reports
RENT-A-CENTER (RCII): Free Stock Analysis
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