The product revamping strategy of
Nissan Motor Co. Ltd.
) is yielding strong results, making 2013 the best year so far
for the automaker. Strong demand for Altima, Sentra, Pathfinder,
Versa and Rogue led to sales of 733,000 cars in the U.S. from
January to July 2013. The sales in August have been impressive as
The outstanding results were driven by the ongoing redesigning
of Nissan's top-selling models, beginning with the launch of the
redesigned Altima in 2012. Moreover, the company is revamping
Sentra, Pathfinder, Versa Note and Rogue in 15 months. These cars
cumulatively form almost 75% of the total volume in Nissan's
Per Nissan's 'Power 88' business plan, this redesigning
initiative will support Nissan's mid-term growth target in the
U.S. Though the revamped version of the cars will be available by
the end of this year, Nissan is already reaping the benefits.
This year, the company has witnessed 8.5% growth in sales over
2012, driven by record-breaking U.S. monthly sales in 4 out of 7
months. The biggest contribution came from a 230% year-over-year
increase in the sales of Nissan LEAF and a 207% year-over-year
surge in the sales of the redesigned Pathfinder SUV, which has
set new sale records in six consecutive months. Even Nissan Rogue
has achieved new records in 4 straight months, while the Sentra,
Altima and Versa are witnessing significant growth.
Apart from the U.S., Nissan is also doing well in other parts
of America. The company witnessed 7.5% sales growth in
Mexico in the first seven months of 2013. Moreover, it plans to
open new manufacturing facilities in Aguascalientes, Mexico and
Nissan currently carries a Zacks Rank #1 (Strong Buy). Other
companies in the foreign automobile sector that are worth
Fuji Heavy Industries Ltd.
). Fuji and Volkswagen carry a Zacks Rank #1 (Strong Buy), while
Peugeot carries a Zacks Rank #2 (Buy).
FUJI HEAVY ADR (FUJHY): Get Free Report
NISSAN ADR (NSANY): Get Free Report
PEUGEOT CIT-ADR (PEUGY): Get Free Report
VOLKSWAGEN-ADR (VLKAY): Get Free Report
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