Casual dining restaurant operator
Red Robin Gourmet Burgers Inc.
) is now highly focused on expanding the presence of its smaller
prototype restaurant concept, Red Robin's Burger Works. The
restaurateur is set to open a Burger Works unit in Fort Collins,
The opening will mark the debut of Burger Works in Fort
Collins. The restaurant, positioned at the Colorado State
University, will attract customers with its premium offerings
like Whiskey River BBQ burger, Royal Red Robin burger and Banzai
burger and the contemporary ambience.
This opening marks the six Burger Works prototype restaurants
currently operating in some distinct areas of the U.S. and plans
to open more Red Robin's Burger Works units in 2014. These
expansions are in line with the company's intention to accelerate
its growth in non-traditional locations and also boost return on
Apart from this unit, Red Robin also operates a traditional
restaurant in Fort Collins. It is a Home Rule Municipality of
Larimer County, Colo. The city has an established restaurant
industry and boasts some of the major restaurateurs such as
Burger King Worldwide, Inc.
In order to avoid market saturation, Red Robin is establishing
its presence in several untapped locations in the domestic
market. The Colorado market is newer for the company with only 20
units, versus California where it operates 69 traditional
According to the National Restaurant Association, the
restaurant industry in Colorado plays a pivotal role in the
state's revenues. Per this research site, the state's restaurants
are expected to record $9.5 billion in sales in 2013. We believe
the high demand and spending ability of the state encouraged Red
Robin to open this outlet which will boost the company's
Red Robin holds a Zacks Rank #2 (Buy). Investors interested in
the restaurant industry may consider stocks like
Cracker Barrel Old Country Store, Inc.
) which carries a Zacks Rank #2.
BURGER KING WWD (BKW): Free Stock Analysis
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RED ROBIN GOURM (RRGB): Free Stock Analysis
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