Red Robin Gourmet Burgers Inc.
) added more flavor to its wine menu for adults with the
introduction of Mango Moscato Wine Shake. The shake, made with
Alice White Moscato, SKYY Infusions Moscato vodka, mango purée
and vanilla soft-serve ice cream, will be available till Sep 1.
Red Robin unveiled another seasonal drink - Citrus Moscato Fizz -
a refreshing blend of SKYY Infusions Moscato vodka, muddled
citrus and soda.
Red Robin's master mixologist, Donna Ruch, is the mastermind of
the latest drinks and it comes after the immensely popular O'Fest
Beer Shake. The Beer Shake included vanilla soft-serve, caramel
and Sam Adams OctoberFest, and was first marketed during the
autumn of 2012. On popular demand, the drink made a comeback in
September last year.
In our view, the beverage innovation coupled with the growing
popularity of wine, especially the Moscato varietal will drive
the popularity of the Mango Moscato Wine Shake.
The fast casual restaurant chain also introduced two burgers -
D.G.B. (Damn Great Burger) and Black & Bleu. While the D.G.B.
comes with oven-roasted tomatoes, roasted garlic aioli and
arugula with citrus olive oil dressing, Black & Bleu contains
portobello mushrooms, grilled onions, Bleu cheese sauce flavored
with a Dijon sauce.
The restaurant chain added some variety to its platter with the
introduction of Red's Tavern Fries and Chocolate Banana Chunk
Bite-Tini. While the former consists of fries served with Red's
Secret Tavern Sauce, American cheese and bacon, the latter is a
crispy bread pudding with chocolate stuffing.
Menu innovation is an effective tool to survive in the highly
competitive fast casual dining industry. In our view, Red Robin's
seasonal menu innovation will increase traffic in the upcoming
months. Additionally, Red Robin's operational strategies such as
expansion into the high-growth markets like Florida and Chicago
are added positives. Also, the company's smaller prototype
restaurant concept - Red Robin's Burger Work - is also expected
to drive profitability.
Many other restaurateurs such as
The Wendy's Company
Burger King Worldwide, Inc.
) are also resorting to menu innovation in recent times to drive
profitability and adapt to the changing consumer preferences.
Red Robin currently carries a Zacks Rank #3 (Hold).
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