In a bid to grow further, several U.S.-based restaurateurs are
focusing on unit expansion. Greenwood Village, Colo.-based casual
Red Robin Gourmet Burgers Inc.
), which operates as many as 482 units in the U.S. and Canada, is
also geared to expand its presence further in the lucrative
Recently, Red Robin declared that it is set to open a
restaurant in Rochester, NY in the next week. The company also
announced that it will contribute all the sales from its
signature Freckled Lemonade during the grand opening week, which
will start from Jan 13 to Jan 19, to the non-profit entity -
Alex's Lemonade Stand Foundation.
Positioned at Greece Ridge Center Drive, this will be the
second Red Robin restaurant in Rochester. We believe that the
spacious unit with its signature food offerings like Royal Red
Robin Burger and Red Robin's Freckled Lemonade will add to the
Red Robin operates only 12 restaurants in New York, one of the
underserved markets in comparison to California, where it boasts
69 units. In Dec 2013, Red Robin unveiled a restaurant in New
Jersey, another underserved market, where it operates only 10
Additionally, the company is keen on expanding its smaller
prototype restaurants - Red Robin's Burger Works. In early Dec
2013, Red Robin opened a new Burger Works in Fort Collins, CO.
This is the sixth Burger Works prototype restaurant currently
operating in some distinct areas of the U.S. and plans to open
more such units this year. These expansions are in line with the
company's policy to accelerate growth in non-traditional
locations and boost return on investment.
Red Robin holds a Zacks Rank #3 (Hold). Investors interested
in the restaurant industry may consider stocks like
Fiesta Restaurant Group, Inc.
The Cheesecake Factory Inc.
Cracker Barrel Old Country Store, Inc.
). While Fiesta Restaurant sports a Zacks Rank #1 (Strong Buy),
The Cheesecake Factory and Cracker Barrel have a Zacks Rank #2
CHEESECAKE FACT (CAKE): Free Stock Analysis
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RED ROBIN GOURM (RRGB): Free Stock Analysis
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