Spokane, Washington-based Red Lion Hotels
Corporation ( RLH ) is on the verge
of rebranding a hotel named Cedar Inn & Suites Kennewick, in
Kennewick, Washington. In this regard, Red Lion and Sandhu NW
Hospitality LLC have entered into a franchise license contract.
Financial terms of the deal are not yet disclosed.
The 61-guestroom property is slated to be converted into Red
Lion Inn & Suites Kennewick in April. Strategically
positioned in the North Young Street, the property is adjacent to
Three Rivers Convention Center and Toyota Center and in proximity
to the Southridge Sports Complex. The hotel offers various
facilities, such as, an indoor pool, and meeting space to its
visitors. Moreover, the property is a perfect fit for sport persons
as well as business professionals.
Management at Red Lion believes that the location of the
property will complement and highlight its brand better. Presently,
Red Lion has three properties - Red Lion Hotel Pasco Washington,
The Red Lion Hotel Richland Hanford House and Red Lion Hotel
Columbia Center - operating in the Tri-Cities. Further, with this
addition, Red Lion will be able to further enhance its portfolio in
Earlier, in Nov 2012, Red Lion was engaged in a franchise
license agreement with the Sandhu NW Hospitality LLC for rebranding
a hotel in Kent, Washington. Post renovation, the 60-guestroom
property will become Red Lion Inn & Suites Kent. This property
addition will aid Red Lion to compete in the mid-scale market.
Another hotel company, Intercontinental Hotels Group
plc. 's ( IHG ) subsidiary,
Holiday Inn also has a strong presence in the Tri-Cities.
Intercontinental Hotels currently carries a Zacks Rank #2
Red Lion currently carries a Zacks Rank #4 (Sell). Some other
hoteliers, which are going to perform well, moving ahead, include
Home Inns & Hotels Management Inc. ( HMIN ), and
Choice Hotels International Inc. ( CHH ). While Home Inns
& Hotels Management carries a Zacks Rank #1 (Strong Buy),
Choice Hotels has a Zacks Rank #2 (Buy).CHOICE HTL INTL (CHH): Free Stock Analysis
ReportHOME INNS&HOTEL (HMIN): Free Stock Analysis
ReportINTERCONTL HTLS (IHG): Free Stock Analysis
ReportRED LION HOTELS (RLH): Free Stock Analysis
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