Known for its technological inventions,
) recently came out with a technology-turned-product, its first
ever light emitting diode (LED) bulbs. The bulbs will feature
Rambus' latest MicroLens optical technology, which will help
generate consistent lighting and control spherical distribution
of light. The company asserts that the bulbs are economical (due
to lower production cost), energy efficient and long lasting.
Along with the bulb invention, Rambus set up a business alliance
with the Elite Group for the promotion and sale of its bulbs
across North America.
LED is a semiconductor light source used as indicator lamps in
many technological devices and are increasingly being used for
general lighting products. LEDs are energy efficient, long
lasting, space saving but relatively more expensive than
incandescent light sources.
However, the technology continues to evolve, with significant
advancements in brightness of the LED devices that would make
them all the more suitable for the lighting revolution. Hence,
Rambus' entry into this growing LED lighting market could prove
extremely beneficial going forward.
During its third quarter 2012 earnings call, the company
mentioned enormous growth prospects in the LED market. Rambus
also stated that it will be changing its business strategy within
this division to focus less on display technology and more on
general lighting to capitalize on the imminent opportunity in
In April 2012, Rambus licensed its advanced lighting technologies
to Fern Howard for an undisclosed sum. Earlier, the company
signed a licensing agreement with GE Lighting, a unit of
General Electric Company
) Appliances & Lighting business, for the enhancement of LED
With the rising popularity of energy-efficient lighting, the
in-vogue LED products are finding place in the latest
architectural, retail, commercial and residential lighting
fixtures. We find Rambus in a favorable position to capitalize on
However, back-to-back blows from its legal battles with customers
Micron Technology Inc.
) and oversupply in the semiconductor market are concerns.
Currently, Rambus has a Zacks Rank #3 (Hold).
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