New Jersey-Based Childcare Franchise Company Launches
Tadpoles® a New E-Communication Application That Connects Parents
to the Classroom
Piscataway, January 24 - When one thinks of the use of
innovation in industry, childcare is not likely a business
segment that first comes to mind. The fact is that most
preschools focus primarily on offering educational programs for
children and leave out a very important element… the needs of the
parent. Rainbow Academy Early Learning Centers based in New
Jersey - strives to break the mold by utilizing state-of-the-art
tools to keep parents connected to their child's classroom.
Recently, the childcare franchise company announced the launch of
Tadpoles®, a new e-communication app that brings an entirely new
meaning to the phrase "open communication."
"Communication between our school and the families that we
serve is a high priority," explains Matty Diehl, Center Director
at Rainbow Academy of Flemington - one of the very first centers
to roll out the Tadpoles® program. "We are always looking for
more ways to strengthen this important partnership. Through our
ParentView® Internet Monitoring System, parents enjoy watching
their children in the classroom at various times throughout their
day. Tadpoles® is another enhancement that enables us to have
ongoing and direct communication with our families. The way we
see it, the more parents know, the more comfortable they feel and
the easier it is to build a trusting relationship."
Acting as a bridge between the childcare center and parent,
Tadpoles® utilizes mobile technology and provides real-time
access. During the school day, teachers use the app to log a
child's educational achievements, as well as send reminders and
provide important information such as a child's daily activities,
meals, naps and potty times. Special moments are also shared with
parents by sending heartwarming photos and fun-filled video
"In light of the recent tragedy in New Town, Connecticut, we
understand that this is a very stressful time for many parents,"
asserts Guy Falzarano, President and CEO of Rainbow Academy
Franchise Company. "They need the peace of mind to know that
while they are at work, their child is safe, happy and receiving
a solid foundation for their education. Tadpoles® is just another
way to make that happen."
Rainbow Academy has built a solid reputation among New Jersey
parents in large part because of their "Circle of Care"
philosophy - a core belief that the happiness of its' franchisees
and teachers, the needs and wishes of its' working parents, and
the care and education of its' children are interconnected and
equally important components. To that end, the childcare
franchise company has developed several family-focused programs
such as extended hours and extracurricular activities
incorporated into the school day - minimizing the need to run
children to karate and dance after a busy day at work. Add to
that a genuine sense of care and support and New Jersey parents
find a winning combination at Rainbow Academy.
Just as addressing the needs of the parents is a founding
concept for this franchise of child care centers, the use of
technology in their centers is also nothing new. ParentView®
internet monitoring, biometric finger scanning and interactive
whiteboard technology, have been in place in the Rainbow Academy
centers for some time.
"With increasingly busy schedules, parents are seeking ways to
stay better connected to their children and share in their day,"
adds Falzarano. "Through the use of ParentView®, parents are
granted the unique opportunity to watch things like Halloween
parades and Valentine's Day parties from their computer screens
and with permission, even grandparents can log in from other
states or countries to share in their grandchild's learning
experience. We're very proud of the fact that Rainbow Academy was
one of the first early learning programs to add interactive
whiteboard technology to our prek and Kindergarten curriculum.
Parents have higher expectations for what they want their child
to receive from their investment in a private education."
Just as ParentView® and whiteboards in the classroom have been
met with rave reviews from parents, early feedback to the new
Tadpoles® app is extremely positive. "We've discovered that at
home for many of our families, 'A' is for App," explains
Falzarano. "Today's tech-savvy parents are using educational
websites and programs available on laptops, tablets and
smartphones to teach their children everything from the ABC's to
geography. Tadpoles® is also used as part of our Seedlings Early
Education Program to track developmental milestones as well as to
communicate with parents. By sharing with parents that their
child is learning about the letter 'A' in the Rainbow Academy
classroom, families can use their smartphone or tablet to trace
the letter, play word games together, or even watch a video of an
'Antelope' at a watering hole in 'Africa'. Not only does this
reinforcement bring the learning experience to life, it keeps
children engaged and having fun - it also connects parents to
their child's classroom in a powerful and meaningful way."
About Rainbow Academy®: Established in 1997 by Guy and Julia
Falzarano, Rainbow Academy Early Learning Centers has grown
steadily, right along with the children it nurtures, from one
center to thirteen locations. With locations throughout New
Jersey - including Cranford, Fair Lawn, Flemington, Iselin,
Mahwah, Manasquan, North Brunswick, Piscataway, Rutherford,
Westwood, Whippany and Woodbridge. Rainbow Academy has never
outgrown its' unique approach to childcare and early education
offered to over 1800 children and their families. The company is
dedicated to providing the very best in early education to both
the children and the parents it serves through a careful balance
of care and education offered by well-trained educators and
caregivers. Rainbow Academy is redefining early childhood
education and putting the "care" back in childcare with its'
signature "Circle of Care" philosophy encompassing children,
parents, educators, vendors and franchisees. With ParentView®
internet monitoring, interactive whiteboards and the recent
launch of Tadpoles® parent e-communication tool to all of their
centers, Rainbow Academy has integrated cutting edge technology
into this higher level of service. The Falzarano family remains
deeply involved in the company - from
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