In an attempt to revamp its retail business,
) has launched a unique next-generation store. The outlet has
been designed to enhance the buying experience.
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The new store is located in the posh locality of Manhattan and
targets the affluent tech savvy customers. The store features all
popular brands and products like
) iPhones and iPads, Samsung Electronics's Galaxy flagship
products, to name a few. The products are also well supported
with lightening fast data plans from the country's two major
Verizon Communication Inc.
The customer gets all the leading brands under one roof, thus
making it easier for them to compare each product. Moreover, they
are assisted by sales staff, who possess concrete knowledge about
RadioShack continues to face hard times as the company posted
disappointing financial results for the first quarter of 2013,
where both its top and bottom line fell short of the Zacks
Consensus Estimate. This somber condition is mainly due to
weakness in the company's postpaid wireless business coupled with
declining store footfall and adverse product mix.
By rolling out such stores in the country as well as abroad,
RadioShack will not only attract more customers but will also
improve its product mix by selling high-margin products to its
customers. This will drive the bottom line.
Currently, RadioShack Corp. carries a Zacks Rank #5 (Strong
Headquartered in Fort Worth, Texas, RadioShack Corp. is one of
the leading consumer electronics specialty retailers in the U.S.,
offering innovative products and services from the leading