QVC, the home shopping TV channel of
Liberty Interactive Corp.
), launched a new broadcast channel called "QVC PLUS" yesterday.
This second channel will currently air all the live broadcasts
(TV shows) of the existing QVC channel at a delay of three hours.
Management has decided to introduce some special programming in
the QVC PLUS channel in future in order to broaden QVC's
QVC is benefiting from the surge in online sales. Management
stated that its online sales will constitute more than 50% of the
total revenue in the U.S. by 2014.
The major thrust is coming from the growing adoption of
high-end smartphones in the U.S. QVC is about to introduce a
synchronized content for its mobile applications. This feature
will enable smartphone users to get real time information about a
product which is broadcasted on the TV show. This will promote
online sales further.
Liberty Interactive's Internet operations are primary growth
engines. We expect QVC to continue leveraging its brand to
rapidly grow its Internet operations. Exposure to international
markets, such as Japan, Germany, Italy, and the U.K. will enable
QVC to achieve a high rate of growth. QVC is gradually expanding
its presence in these developed markets.
QVC PLUS will be available to
) customers with immediate effect. Moreover, QVC has entered into
carriage deals with
Time Warner Cable Inc.
) and Bright House Networks. According to a report of Internet
), QVC was the second-largest e-commerce retailer in the U.S. in
2012. Liberty Interactive currently has a Zacks Rank #3
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