QVC Expands Broadcast Channel - Analyst Blog

By
A A A

QVC, the home shopping TV channel of Liberty Interactive Corp. ( LINTA ), launched a new broadcast channel called "QVC PLUS" yesterday. This second channel will currently air all the live broadcasts (TV shows) of the existing QVC channel at a delay of three hours. Management has decided to introduce some special programming in the QVC PLUS channel in future in order to broaden QVC's offerings.

QVC is benefiting from the surge in online sales. Management stated that its online sales will constitute more than 50% of the total revenue in the U.S. by 2014.

The major thrust is coming from the growing adoption of high-end smartphones in the U.S. QVC is about to introduce a synchronized content for its mobile applications. This feature will enable smartphone users to get real time information about a product which is broadcasted on the TV show. This will promote online sales further.

Liberty Interactive's Internet operations are primary growth engines. We expect QVC to continue leveraging its brand to rapidly grow its Internet operations. Exposure to international markets, such as Japan, Germany, Italy, and the U.K. will enable QVC to achieve a high rate of growth. QVC is gradually expanding its presence in these developed markets.

QVC PLUS will be available to DIRECTV ( DTV ) customers with immediate effect. Moreover, QVC has entered into carriage deals with Time Warner Cable Inc. ( TWC ) and Bright House Networks. According to a report of Internet Retailer, after Amazon.com Inc. ( AMZN ), QVC was the second-largest e-commerce retailer in the U.S. in 2012. Liberty Interactive currently has a Zacks Rank #3 (Hold).



AMAZON.COM INC (AMZN): Free Stock Analysis Report

DIRECTV (DTV): Free Stock Analysis Report

LIBERTY M INT-A (LINTA): Free Stock Analysis Report

TIME WARNER CAB (TWC): Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Business , Stocks

Referenced Stocks: AMZN , DTV , LINTA , TWC

Zacks.com

Zacks.com

More from Zacks.com:

Related Videos

Your Car Is Spying on You
Your Car Is Spying on You           

Stocks

Referenced

Most Active by Volume

73,078,214
  • $30.33 ▼ 3.90%
57,046,796
  • $15.52 ▲ 0.45%
51,290,831
  • $100.57 ▲ 0.04%
39,855,468
  • $8.13 ▲ 1.37%
31,693,544
  • $5.50 ▲ 20.35%
31,532,510
  • $10.33 ▲ 0.78%
31,526,753
  • $39.10 ▲ 47.21%
28,366,542
  • $26.36 ▲ 1.19%
As of 8/20/2014, 04:04 PM

Find a Credit Card

Select a credit card product by:
Select an offer:
Search
Data Provided by BankRate.com