QCOM Unveils Smartwatch-Toq - Analyst Blog

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Connected Experiences, Inc., the business arm of Qualcomm Inc. ( QCOM ), has recently unveiled a smartwatch, Toq. The smart device is expected to be shipped from mid-Oct.

Though Toq is neither a smartphone nor a tablet, the device can synchronize with the user's smartphones, enabling texts, phone calls and alerts from Facebook and Whatsapp.

Samsung has launched a similar smart accessory - Galaxy Gear smartwatch - with Qualcomm. To remain competitive, we expect Qualcomm to price the smartwatch around Samsung's device which costs $300.

Toq's screen has Mirasol display technology, thereby allowing clarity in display even in daylight. It is powered with Qualcomm's 200 MHz Cortex M3 processor and is compatible with Google Inc. 's ( GOOG ) Android devices. It is also expected to support Apple Inc. 's ( AAPL ) devices in the future.

It is available in black and white with a wireless Bluetooth headset and battery charger. Qualcomm will bring limited numbers of its much-hyped smartwatches initially to create market demand for its advanced technology.

Most high-end smartphones are powered with Qualcomm's Snapdragon processors as the company is one of the leading suppliers of LTE-based chipsets. The popularity of these processors will further gain traction as the recently-launched handsets like Samsung Electronic's Galaxy S4, Sony Corp. 's ( SNE )  Sony Xperia Z and BlackBerry Limited's BlackBerry Z10 are using Qualcomm's chipsets.

In the recently concluded third quarter of 2013, Qualcomm shipped approximately 173 million CDMA-based MSM chipsets, up 14% year over year.

Currently, Qualcomm carries a Zacks Rank #3 (Hold).



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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Business , Stocks

Referenced Stocks: AAPL , GOOG , QCOM , SNE

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