Procter & Gamble Goes Philanthropic - Analyst Blog

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The world's leading consumer goods chain Procter & Gamble Company ( PG ) and humanitarian organization CARE have decided to provide more than 100 million liters of clean drinking water in Kenya and Ethiopia. The retail giant is set to pump more than $1 million for the project.

The initiative is a part of P&G's Children's Safe Drinking Water (CSDW) Program, under which the Cincinnati-based consumer goods manufacturer has been offering its P&G Purifier Water packets in developing nations for the past seven years. These water packets contain a patented powdered technology that helps purify drinking water.

CSDW is a non-profit initiative, which has also got recognition from U.S. Secretary of State, Hillary Clinton, who presented P&G with the Award for Corporate Excellence for improving the lives of consumers in Nigeria and Pakistan. The initiative has been successful in supplying more than four billion liters of clean drinking water to people in need since 2004.

CSDW joined hands with varied networks and distributed water purifiers in the developing countries.

P&G and CARE recently celebrated their success of converting Kenya's 100 th school a healthy school, where students purify their drinking water and also take the technology to their home. Thus, the program supplies over 17,000 liters of clean drinking water to 350,000 people each day to students and their families in Kenya.

The initiative has been successful in reducing school absenteeism by more than 25%, and resulted in nearly a 3-fold increase in household water treatment.

As part of the program, P&G also launched a Facebook campaign by forming a P&G CSDW Facebook page. Whenever a Facebook user clicks on the "Like" button on the campaign page, P&G donated clean drinking water in a needy a developing country.           

The P&G CSDW Program also has a dedicated website where one can learn about the programs day-to-day operations.

Currently P&G holds a Zacks #4 Rank (short-term Sell rating). Over the long-term, we maintain a Neutral recommendation on the stock.


 
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