The world's leading consumer goods chain
Procter & Gamble Company
) and humanitarian organization CARE have decided to provide more
than 100 million liters of clean drinking water in Kenya and
Ethiopia. The retail giant is set to pump more than $1 million for
The initiative is a part of P&G's Children's Safe Drinking
Water (CSDW) Program, under which the Cincinnati-based consumer
goods manufacturer has been offering its P&G Purifier Water
packets in developing nations for the past seven years. These water
packets contain a patented powdered technology that helps purify
CSDW is a non-profit initiative, which has also got recognition
from U.S. Secretary of State, Hillary Clinton, who presented
P&G with the Award for Corporate Excellence for improving the
lives of consumers in Nigeria and Pakistan. The initiative has been
successful in supplying more than four billion liters of clean
drinking water to people in need since 2004.
CSDW joined hands with varied networks and distributed water
purifiers in the developing countries.
P&G and CARE recently celebrated their success of converting
school a healthy school, where students purify their drinking water
and also take the technology to their home. Thus, the program
supplies over 17,000 liters of clean drinking water to 350,000
people each day to students and their families in Kenya.
The initiative has been successful in reducing school
absenteeism by more than 25%, and resulted in nearly a 3-fold
increase in household water treatment.
As part of the program, P&G also launched a Facebook
campaign by forming a P&G CSDW Facebook page. Whenever a
Facebook user clicks on the "Like" button on the campaign page,
P&G donated clean drinking water in a needy a developing
The P&G CSDW Program also has a dedicated website where one
can learn about the programs day-to-day operations.
Currently P&G holds a Zacks #4 Rank (short-term Sell
rating). Over the long-term, we maintain a Neutral recommendation
on the stock.
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