By Dow Jones Business News,
August 26, 2014, 10:15:00 AM EDT
The Conference Board Consumer Confidence Index(R) Improves Again
Fourth Consecutive Monthly Increase
NEW YORK, Aug. 26, 2014
NEW YORK, Aug. 26, 2014 /PRNewswire/ -- The Conference Board Consumer Confidence Index(R), which had increased in
July, improved further in August. The Index now stands at 92.4 (1985=100), up from 90.3 in July. The Present Situation
Index increased to 94.6 from 87.9, while the Expectations Index edged down to 90.9 from 91.9 in July.
The monthly Consumer Confidence Survey(R), based on a probability-design random sample, is conducted for The
Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch.
The cutoff date for the preliminary results was August 14.
Says Lynn Franco, Director of Economic Indicators at The Conference Board: "Consumer confidence increased for the
fourth consecutive month as improving business conditions and robust job growth helped boost consumers' spirits. Looking
ahead, consumers were marginally less optimistic about the short-term outlook compared to July, primarily due to
concerns about their earnings. Overall, however, they remain quite positive about the short-term outlooks for the
economy and labor market."
Consumers' appraisal of current conditions continued to improve through August. Those saying business conditions are "
good" edged up to 23.9 percent from 23.3 percent, while those claiming business conditions are "bad" declined to 21.5
percent from 22.8 percent. Consumers' assessment of the job market was also more positive. Those stating jobs are "
plentiful" increased to 18.2 percent from 15.6 percent, while those claiming jobs are "hard to get" declined marginally
to 30.6 percent from 30.9 percent.
Consumers were slightly less optimistic in August about the short-term outlook. The percentage of consumers expecting
business conditions to improve over the next six months held steady at 20.4 percent, while those expecting business
conditions to worsen fell to 10.2 percent from 12.1 percent. Consumers, however, were somewhat mixed about the outlook
for the labor market. Those anticipating more jobs in the months ahead fell to 17.0 percent from 18.7 percent, although
those anticipating fewer jobs also declined to 15.8 percent from 16.6 percent. Fewer consumers expect their incomes to
grow, 15.5 percent in August versus 17.7 percent in July, while those expecting a drop in their incomes rose marginally
to 11.9 percent from 11.1 percent.
August 2014Consumer Confidence Survey(R)
The Conference Board
About The Conference Board
The Conference Board is a global, independent business membership and research association working in the public
interest. Our mission is unique: To provide the world's leading organizations with the practical knowledge they need to
improve their performance and better serve society. The Conference Board is a non-advocacy, not-for-profit entity
holding 501 (c) (3) tax-exempt status in the United States. www.conference-board.org
Nielsen Holdings N.V. (NYSE:NLSN) is a global information and measurement company with leading market positions in
marketing and consumer information, television and other media measurement, online intelligence, mobile measurement,
trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New
York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
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