Budget passenger carrier,
JetBlue Airways Corporation
), unveiled a premium service at an affordable rate, for first
class service within the reach of all. Termed as Mint, the new
service will initially target the busy transcontinental route of
New York (NY) to Los Angeles (LA) and San Francisco (SF). A
couple of months back, JetBlue announced its intention to enhance
its premium offering between New York and California.
JetBlue's new premium service will attract customers who want
some extra comfort at an affordable rate. Mint will include 16
lie-flat first class seats including 4 private suits, which will
become the longest seats within the domestic market. Furthermore,
Mint customers will be able enjoy up to 100 channels of
) and 100+ channels of
SIRIUS XM Radio Inc.
) on JetBlue's 15-inch flat screen attached to its seats.
Some of its most unique features will include pre-departure
milk, followed by a cocktail and amuse-bouche. The discount
airline has also tied up with a leading New-York city based
restaurant to provide high quality food to the passengers on
board. Other value added services include amenity kits that will
include personalized grooming products from
Mint service will be available on the NY-LA route for the
first time on Jun15, 2014 with seven daily flights and the
premium service from fourth quarter of 2014. Tickets are already
available and start at $499 for a one-way trip from NY to LA.
Mint service within the NY-SF route will be available from the
fourth quarter of 2014, with five more flights being operational
from the first quarter of 2015.
The exceptional rate offered by JetBlue for these luxury seats
will in turn fuel the demand for luxury air travel. We believe
the move is a strategic one to meet the growing demand for luxury
air travel in the U.S.
However, the New York-California is one of the hot routes
among the profitable transcontinental routes in the U.S. Larger
Delta Airlines Inc.
), United-Continental Holdings and American Airlines plan to add
lie-flat premium seats on these routes, which will bring in
competition for JetBlue.
JetBlue currently carries a Zacks Rank #3 (Hold).
DELTA AIR LINES (DAL): Free Stock Analysis
DIRECTV (DTV): Free Stock Analysis Report
JETBLUE AIRWAYS (JBLU): Free Stock Analysis
SIRIUS XM RADIO (SIRI): Free Stock Analysis
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