Diversified Agency Services (DAS), a division of
Omnicom Group Inc.
) recently announced that one of its operating units, Porter
Novelli, has partnered with Treo Solutions to include the
latter's healthcare solutions in its Global Health & Wellness
Treo Solutions, a leading healthcare data analytics and
healthcare transformation company, provides strategies, tools and
insights to payers, providers and government organizations to
develop value-based healthcare models. The company develops its
own payment models, population health management logistics and
predictive analytics for this purpose.
According to the deal, Porter Novelli, which is one of the
world's major public relations agencies, will be responsible for
increasing awareness of Treo Solutions' unique and innovative
approach to deliver value-based healthcare solutions.
Incidentally, several other companies like Treo Solutions are
resorting to marketing firms to showcase their products to the
general public and other business organizations. Porter Novelli,
through its marketing tactics, will help Treo Solutions to
disseminate its approach of delivering quality healthcare
solutions at lower cost of care.
Omnicom, the parent company of Porter Novelli, is a leading
global marketing and corporate communications company. Recently,
Publicis Groupe SA
) signed a definitive agreement to merge together and create
Publicis Omnicom Group, which will possibly be the world's
biggest communications, advertising, marketing and digital
services company. The transaction is a merger of equals and is
expected to close either in the fourth quarter of 2013 or the
first quarter of 2014.
Omnicom currently has a Zacks Rank #3 (Hold). Other notable
companies in the industry that warrant a look include
Corporate Executive Board Co.
). Both these stocks carry a Zacks Rank #2 (Buy).
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