Pizza Hut, a subsidiary of
Yum! Brands, Inc.
) recently announced a summer-long promotion deal with the popular
Teenage Mutant Ninja Turtles franchise. Pizza Hut will bring back
the Cheesy Bites pizza to celebrate the Aug 8 release of the new
Ninja Turtles movie. Teenage Mutant Ninja Turtles franchise is
The Ninja Turtles have a long history of working with Pizza Hut,
dating back to their animated days. To revive this partnership,
Pizza Hut brought back the large one-topping Cheesy Bites pizza for
$11.99 from Jul 7 onwards as part of the promotion. This popular
pizza, which was first launched in 2006, along with offers from the
new movie will prove to be a major growth driver for Pizza Hut, in
The partnership with Pizza Hut and the Ninja Turtles live action
film also includes augmented reality, digital videos, hidden menus,
custom pizza boxes as well as The Pizza Thrower vehicle at live
events. There will also be a custom national television spot
featuring the Turtles in a Pizza Hut test kitchen.
The promotion begins with Pizza Hut hosting a throwback Teenage
Mutant Ninja Turtles promotion on its
) and Instagram channels where fans can post their old Ninja Turtle
merchandise to win prizes.
Ninja Turtles fans will be able to order pizzas cut in four Ninja
Turtle-size slices instead of eight. For customers opting for home
delivery, the Cheesy Bites Pizza boxes will offer a chance to
unlock extended footage from the movie and additional content
through an interactive augmented reality experience. All these
digital promotions will be made available on Tumblr - owned by
As part of the promotion, Pizza Hut will also offer an exclusive
online menu, featuring the favorite pizza of each Ninja Turtle.
Food franchises have always tried to cash in on the popularity
enjoyed by movie and animated characters among kids and adults. In
our view, this Mutant Ninja Turtles deal will drive sales as well
as traffic at Pizza Hut restaurants.
Yum! Brands currently carries a Zacks Rank #4 (Sell).
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