The Procter & Gamble Company
) recently introduced a new line of male grooming products called
Gillette BODY. These new products include a specially designed
Gillette BODY Razor, Gillette BODY Non-Foaming Shave Gel and
Gillette BODY 2-in-1 Wash & Shave. Gillette BODY products are
now available at food, drug and mass merchandise stores in the
Gillette is one of the 25 billion dollar grooming brands of
Procter & Gamble. These new grooming products are
particularly designed for male body shaving. With the recent
increase in male grooming habits, there is a growing demand for
products designed specifically for the male population. The new
razor features a rounded head, three lubricating strips, an
ergonomic anti slip grip, three floating blades and a forward
pivoting head to ensure safer and smoother body shaving.
Therefore, this new razor would address the needs of male body
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Procter & Gamble is a global leader in the blades and razors
market and commands over 20% share of the global shaving market.
The company is also known for its impressive product development
capabilities and marketing prowess. The company believes that
continued demand for its brands and products is the key to future
profitability. Thus, in order to maintain its brand appeal, the
company focuses on innovation and expansion of its product
portfolio. The company believes that consistent product
innovations, supported by strong marketing and commercialization,
will deliver strong results over the long term. In line with its
marketing strategies, the company will release a series of "How
To Shave" videos on the brands' YouTube page to promote the new
Procter & Gamble currently carries a Zacks Rank #3 (Hold).
Some better-ranked companies from the consumer goods sector
Post Holdings, Inc.
J&J Snack Foods Corp.
). All these stocks carry a Zacks Rank #2 (Buy).