To transform and enrich user's web experience,
Lamar Advertising Company
) recently partnered with
), a leading information technology consulting firm. Both
companies are aiming to create a fully responsive website that is
accessible on any device and enhances the browsers experience.
LAMAR ADVER CO (LAMR): Free Stock Analysis
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Over the years, Lamar Advertising had grown in more than 200
locations across the United States, Canada and Puerto Rico. This
leading out-of-home advertising company provides clients with
outdoor advertising solutions in the form of billboards, digital,
transit and highway logo signs. However, its website failed to
truly reflect its growth and diversification achieved over the
years. Thus, the partnership was formed to create a more
interactive web presence.
Perficient provides business-driven technology solutions and
support services across a wide range of practice areas. LAMR and
Perficient have worked together on a website redesign
project, which involved the selection of a web content
management system that would accommodate a corporate website as
well as office-specific content management for its numerous
Separately, Lamar selected Sitecore CMS as its content management
system (CMS). The CMS is based on
) .NET platform. The CMS platform helped LAMR to reach out to
wider consumers both on a local and national level.
Headquartered in Baton Rouge, La., Lamar Advertising is one of
the largest owners and operators of outdoor advertising
structures in the U.S. Given the company's large and budding
national presence, the company has immense growth potential and
the website is likely to play a key role to showcase all these
Lamar currently has a Zacks Rank #3 (Hold). Another stock that
looks promising and is worth considering in the industry is
MDC Partners Inc
), carrying a Zacks Rank #2 (Buy).