The Frito-Lay division of
) recently introduced a French fry-shaped potato snack under its
popular brand Ruffles. The new product is called Ruffles Crispy
Fries Potato Strips.
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Sliced from real potatoes, Ruffles Crispy Fries Potato Strips are
similar to traditional French fries. This new potato snack comes
in two flavors: Original and Cheese Flavored. Ruffles Crispy
Fries Potato Strips can be microwaved and perfectly complement
hamburgers and hot dogs. Ruffles Crispy Fries Potato Strips comes
in an 1-oz. bag with a suggested price of $1.09.
The introduction of Ruffles Crispy Fries Potato Strips comes at
the right time with the National French Fry Day just around the
corner on Jul 13. With changing consumer preferences, there is a
huge demand for new snacking products with unique flavors.
Product innovation plays a huge role in the company's success.
PepsiCo regularly creates new flavors of existing products as
well as maintains a robust pipeline of new products.
PepsiCo's overall product portfolio includes 22 brands including
Pepsi, Mountain Dew, Gatorade, Tropicana, Lay's, Doritos, Cheetos
and Quaker that generate more than $1 billion each in annual
retail sales. Though PepsiCo has the competitive advantage of
selling both snacks and beverages, which are complementary food
categories, the present product introduction is in line with the
company's long-term strategy to shift the business mix more
PepsiCo carries a Zacks Rank # 4 (Sell).
Some other consumer staples stocks that are worth a look include
Flower Foods Inc.
B&G Foods Inc.
Omega Protein Corp.
), all carrying a Zacks Rank #1 (Strong Buy).