The Frito-Lay division of
) has recently introduced a new pretzel snack under its popular
brand Rold Gold. The new product is called Rold Gold Pretzel
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Rold Gold Pretzel Thins come in three flavors: Original, Garlic
Parmesan and Three Cheese. These light and crunchy-textured
pretzels can be complimented with a huge variety of dips and
toppings. Available at grocery stores nationwide, Rold Gold
Pretzel Thins come in an 8.25-oz. bag with a suggested price of
With changing consumer preferences, there is a huge demand for
new snacking products with unique flavors. Importance is laid on
frequent snacking in order maintain a steady energy level through
out the day. Rold Gold Pretzel Thins offer a perfect snacking
option for the afternoon break when energy levels tend to dip.
Product innovation plays a huge role in the company's success.
PepsiCo regularly creates new flavors in its existing products as
well as maintains a robust pipeline of new products.
PepsiCo's overall product portfolio consists of 22 brands
including Pepsi, Mountain Dew, Gatorade, Tropicana, Lay's,
Doritos, Cheetos and Quaker, each generating annual retail sales
of more than $1 billion. Though PepsiCo has the competitive
advantage of selling both snacks and beverages, which are
complementary food categories, the present product introduction
is in line with the company's long-term strategy to shift the
business mix more toward snacks.
However, this Zacks Rank # 4 (Sell) company has been witnessing a
challenging consumer spending environment and continued sluggish
volumes in the North American beverage business for sometime,
which keeps us on the sidelines.
Some better-ranked stocks in the consumer goods sector are
Coca-Cola Enterprises Inc.
Dr Pepper Snapple Group, Inc.
Monster Beverage Corporation
), all carrying a Zacks Rank #2 (Buy).