) has come up with a new line of zero-calorie sparkling water
beverages and liquid water enhancers under its Aquafina
FlavorSplash brand. The food and beverage giant caters to its
customers' - in particular parents' - 'better for you'
requirement with this launch.
The Aquafina FlavorSplash soft drink contains zero calories
per 16.9 ounce and is available in three flavors - kiwi
strawberry, orange citrus and a four berry blend.
The liquid water enhancers contain zero calories per 1.62
fluid ounce serving and are available in squeezable packages with
three flavors - strawberry, peach mango and mixed berry.
The North American Food and Beverage sector is witnessing
changes in consumer preferences toward health and wellness and
"good-for-you" products due to rising health consciousness and
increasing public and governmental concerns regarding obesity and
other co-morbidities. Beverage giants are witnessing declining
sales of carbonated beverages, especially the colas, due to this
emerging health and wellness fad. So growth in the beverage
segment is possible only by shifting away from high-calorie
carbonated beverages to healthier products like juices, and
energy and sports drinks.
The Zacks Rank #4 (Sell) company is looking beyond its
high-calorie soft drinks and trying to make low-calorie
beverages, non-carbonated beverages and healthier snacks. Its
low-calorie cola - Pepsi Next - which contains 60% less sugar,
achieved nearly $100 million in retail sales in less than 12
months in the market. Moreover, to re-vitalize cola sales which
are suffering due to the high-calorie content, the company is
developing evolutionary natural sweeteners and flavorings aimed
at reducing calories without compromising on the taste.
The Coca-Cola Company
), iconic for its red cola, is expanding its portfolio of
non-carbonated drinks which include Powerade sports drinks and
Minute Maid fruit juices.
Coca-Cola Enterprises Inc.
) is also slowly shifting its product mix from colas to energy
drinks and other non-carbonated beverages.
), is looking beyond its traditional coffee business and making
an effort to bring more nutritional and healthy products to its
menu. These include Evolution Fresh juices, Starbucks Refreshers
energy drinks and new wholesome Salad Bowls.
COCA-COLA ENTRP (CCE): Free Stock Analysis
COCA COLA CO (KO): Free Stock Analysis Report
PEPSICO INC (PEP): Free Stock Analysis Report
STARBUCKS CORP (SBUX): Free Stock Analysis
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