Peet's Introduces New Iced Coffee - Analyst Blog

By Zacks.com,  May 25, 2012, 01:44:56 PM EDT

Peet's Coffee & Tea, Inc. ( PEET ) has introduced a new iced coffee, Baridi Iced Coffee Blend, for coffee lovers to beat the heat this summer. Baridi Iced Coffee Blend is the perfect name for the new refreshing drink, as 'Baridi' means 'cold', and the coffee is blended using Peet's selected premium East African coffees to get the aromatic juicy flavor.

The company offers a variety of iced espresso beverages, iced teas, and seasonal tea coolers to beat the summer heat. Besides Baridi, Peet's provides other blended coffees like Caffè Freddo, Mocha Freddo, Light Freddo and Coffee-Free Freddo. Baridi will be provided in all Peet's retail locations.

Recently another global brewer Molson Coors Brewing Company ( TAP ) announced a new range of products especially for the summer season, to enhance its premium brands of Coors Light, Miller Lite, Molson Canadian and Carling. Among its new products, Coors Light Iced T has a light and refreshing blend of natural tea and lemon flavors with a sweet tinge of Coors Light, which is Canada's favorite light beer. Another summer drink Carling Zest was introduced to tap the customers in U.K. and Ireland, which provides a light citrus flavor and contains 2.8% beer. For the U.S. consumers, Blue Moon Brewing Company, an arm of Molson Coors, has planned to introduce a new beer-based brew, Caramel Apple Spiced Ale that will deliver a crisp and refreshing taste by then end of August.

Though Peet's offers premium quality coffee backed by superior price position in the market, the higher cost inflation and difficult macro-economic environment keep us on the sidelines with a Neutral rating. Currently, Peet's currently holds a Zacks #3 Rank (short-term 'Hold' rating). 


 
PEETS COFFE&TEA (PEET): Free Stock Analysis Report
 
MOLSON COORS-B (TAP): Free Stock Analysis Report
 
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.


This article appears in: Investing, Business, Stocks

Referenced Stocks: PEET, TAP



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