For more than a decade, Panasonic (NYSE:
) has been one of the strongest supporters of PDPs (plasma
When Sony (NYSE:
) and other manufacturers switched to LCD, Panasonic decided to
heavily support both formats. Now it seems that Panasonic is
finally letting go of the dying plasma technology.
, Panasonic will cut its shipments of PDP televisions to less
than one million in 2013. The company will compensate for this
decline by increasing production of LCD (liquid crystal display)
LCDs have become the new industry standard for high-definition
TVs. Consumers can see this the moment they walk into a
LED (light-emitting diode) TVs, a
of LCDs, are even more popular -- depending on where you shop.
The search results listed below for LCD televisions include LED
Best Buy (NYSE:
) currently sells
more than 90 LCD TVs
on its website.
87 different models
Hundreds more can be found on Amazon.com (NASDAQ:
), Walmart.com (NYSE:
) and Overstock.com (NASDAQ:
Best Buy currently offers
nearly 300 different models
. Wal-Mart sells
more than 100
LED TVs. Dozens of them can be found on Target.com and
Overstock.com. Many more are available from Amazon.
Comparatively, a search for "plasma TVs" retrieved 42 results
on Best Buy's website -- and only two on Target.com. Wal-Mart
combined the few plasma TVs that it carries with a number of
stands and shelving units, making it difficult to determine how
many plasma displays were actually available. Amazon and
Overstock did the same thing.
Plasma technology was initially favored by Sony, Panasonic and
other manufacturers because it provided a clearer, brighter and
more robust image. It also allowed for superior contrast and a
more vibrant display of colors.
LCD televisions are cheaper to manufacture. After they caught
up in quality, plasma displays lost their advantage.
Panasonic's transition has been in the works for at least a
couple of months. In January the company announced that it closed
a plasma TV factory in Shanghai.
At the time,
The Wall Street Journal
reporter Juro Osawa said that it was the "latest indication of
how the Japanese consumer-electronics maker's big bet on [plasma]
technology hasn't paid off."
While Panasonic's decision may be good for the company's
long-term success, investors did not seem to be overly pleased
with the DigiTimes report. As of this writing, the TV maker is
trading down nearly three percent.
several months of losses
in 2012, Panasonic plummeted more than 29 percent. The company
has been performing better this year, rising more than 17 percent
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
firstname.lastname@example.org. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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