Earlier this week,
MICROS Systems, Inc.
) received a multi-year contract extension from
Orient-Express Hotels Ltd.
). This was done with the intent of adding MICROS OPERA Sales and
Catering solution (S&C) to MICROS OPERA Enterprise Solution
services, which are already in use at Orient-Express.
MICROS' OPERA S&C solutions shall enhance customer service
management at the resort properties with flexible, personalized and
user-friendly options which shall ameliorate customer services
profoundly. Furthermore, this system supports easy internal
management by providing advanced analytics and accounting tools for
smooth operational efficiency.
As per the agreement, Orient-Express will replace its sales and
catering management system with MICROS' OPERA S&C platform at
around 37 of its branches internationally, starting with the ones
in the U.S and Mexico. The technologically advanced and fully
integrated system shall allow for easy expansion along with
enhanced customer service management.
We believe that this venture would be quite a profitable one for
both parties involved. Orient-Express shall benefit from its sound
catering management system whilst MICROS will solidify its existing
ties with the reputed Orient-Express chain of hotels.
Not long ago, MICROS earned a technology contract from Broadwalk
Fresh Burgers and Fries on May 3, 2012. We continue to aver that
these contract wins are laudatory for the company as it traverses
through turbulent times and challenging fiscal conditions. We are,
therefore, hopeful that these deals shall allow the company
to attain stability even if threats of market fluctuations loom
large for the company.
There is still ominous competition prevalent in the industry
MICROS pertains to. Companies to remain wary of in this regard
while making advances include
The company currently retains a Zacks #3 Rank, which translates
into a short-term 'Hold' rating. We also maintain a long-term
'Neutral' recommendation on the stock.
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