) recently announced that it had acquired InQuira, which offered
analytics and knowledge management solutions for customer
relationship management (
) platforms. The technology from InQuira will help improve the
capabilities of Oracle's existing CRM products including its Fusion
and Siebel CRM applications. Oracle currently competes primarily
with SAP (
), Salesforce.com (
) and Microsoft (
) in the CRM business.
We currently have a
Trefis price estimate for Oracle
, which implies roughly around 25% upside to the company's current
The InQuira acquisition will buttress Oracle's existing CRM
offerings like Fusion and Siebel CRM helping it gain additional
market share with its improved offerings. Oracle's Application
Software business which is comprised of its ERP, CRM and other
products contributes nearly 28% of its total software revenues and
contributes almost 25% of our
valuation for Oracle.
One of the Oracle's Senior VP's wrote:
The acquisition of InQuira provides Oracle with a complete
knowledge-management suite, integrated with self-service support,
online customer forums and agent-assisted CRM. We expect InQuira to
be the centerpiece for Oracle Fusion CRM Service.
" stated Anthony Lye, senior vice president of Oracle CRM.
SAP is the market leader in the CRM business with an estimated
market share of nearly 22% in 2010 followed by Oracle with around
16% market share. We forecast the global CRM market to reach around
$18 billion by the end of 2011.
Check out our complete price analysis for Oracle