) recently acquired co-browsing software maker, LiveLOOK. The
company is a leading provider of innovative visual sharing
technologies and has more than 500 customers worldwide.
LiveLOOK's product will enable support and sales staff to browse
alongside customers so that they can troubleshoot issues faced by
customers and thus help them to make the right purchases.
Moreover, LiveLOOK will help in resolving support calls faster,
which in turn will help to lower costs. Also, it will boost sales
of the company.
The technology will enable Oracle's support personnel to
communicate with customers directly, thereby helping them to
develop better customer relationships, understand their actual
requirements and sell products accordingly.
We believe that this acquisition will be a positive for Oracle. It
will enable the company to combat competition from the likes of
) as well as to solidify its position in the customer experience
The acquisition of LiveLOOK comes on the heels of the launch of a
support feature by Salesforce known as SOS, which bears a strong
resemblance to the product offered by LiveLOOK.
Of late, Oracle has been on an acquisition spree in order to
diversify its offerings. The company has spent about $50 billion to
acquire 100 companies during the last 10 years. Out of these, 20
odd had been geared toward specific industries.
We believe that Oracle, being a late entrant to the cloud computing
field, will continue to pursue strategic acquisitions to improve
its market share and top-line growth.
Moreover, the speedy adoption of engineered systems and cloud
suites will drive incremental top-line growth, going ahead.
Moreover, Oracle's strategy of providing end-to-end solutions will
further attract new customers in the long run.
Currently, Oracle has a Zacks Rank # 3 (Hold).
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