On-demand marketing automation company Marketo files for a $75 million IPO

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Marketo, which provides on-demand marketing software for B2B professionals, filed on Tuesday with the SEC to raise up to $75 million in an initial public offering. The San Mateo, CA-based company, which was founded in 2006 and booked $58 million in sales for the 12 months ended December 31,2012 plans to list on the NASDAQ under the symbol MKTO. Notable venture capital backers include InterWest Partners (34% pre-IPO stake), Storm Ventures (18%), Mayfield Funds (14%), Institutional Venture Partners (13%) and Battery Ventures. Marketo initially filed confidentially on February 25, 2013. Goldman Sachs and Credit Suisse are the joint bookrunners on the deal. No pricing terms were disclosed.



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: News Headlines , IPOs

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