) recently launched an optical image stabilization (OIS)
integrated circuit (IC) - LC898111AXB-MH -for better accuracy and
less power consumption in smartphone camera modules.
OIS is an intriguing feature of the smartphone, which
stabilizes the recorded image by varying the optical path to the
sensor. This technology is implemented in the lens itself and
helps to stabilize the image projected on the sensor before the
image is converted into digital information.
LC898111AXB-MH will help designers to attain maximum image
accuracy, while reducing overall power consumption. The device
combines the controller and driver functionality to deal with OIS
in the camera modules to give superior picture quality. Also, the
device will provide pan and tilt functions, enabling wide area
coverage. The output of the IC's integrated pulse width modulated
(PWM) driver lowers power consumption as well as reduces the
effect of noise on image quality.
ON Semi realizes the importance of enhanced camera performance
and efficient power management and it constantly launches new
products in the power management segment. The recently-launched
products aims to enhance the performance of smartphones and
Currently, smartphones are one of the most talked about and
hottest-selling electronic gadgets. The popularity behind
smartphones are their slimmer and lighter build, efficient camera
feature and multi-tasking capabilities such as easy availability
of social networking sites
), etc. -- viewing videos, and Internet connectivity among
others. Hence, the importance of power management in these
devices rises as these applications can drain out the power in
the devices very easily.
As per market researcher Gartner, in the second quarter of
2013, smartphone sales exceeded feature phone sales for the first
time and accounted for 51.8% of the overall mobile phone
As per a report by IDC, smartphones shipments too were at a
record high at 258.4 million in the third quarter of 2013. The
performance in the third quarter was even better than the
preceding quarter in terms of shipments, affirming a continued
winning momentum of the smartphone market. The firm expects
worldwide smartphone shipments to exceed one billion units in
2013, up 40% year over year. This would mark the first year to
record such a huge volume.
Therefore, it is apparent that the smartphones will see very
strong growth, which will boost ON Semi's power management
ON Semi has a well-diversified business and an end-market
focus that would typically generate relatively steady revenues
throughout the year. The company's third-quarter 2013 earnings of
17 cents exceeded the Zacks Consensus Estimate by a penny.
Revenues of $715.4 million were up 3.9% sequentially and at the
mid-point of the company's expected range of $700.0
ON Semi has a Zacks Rank #3 (Hold). Other stocks that have
been performing well and are worth a look include
Melco Crown Entertainment Limited
). Both stocks carry a Zacks Rank #1 (Strong Buy).
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ON SEMICON CORP (ONNN): Free Stock Analysis
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