The University of Washington (UW) recently approached Hornall
Anderson, a division of
Omnicom Group Inc.
) subsidiary - Diversified Agency Services (DAS)- to partner it
for a forthcoming campaign. For this, UW submitted a formal
Request for Proposal (RFP), which will make Hornall Anderson its
strategic brand partner for the national creative campaign.
Hornall Anderson is a leading global design and branding firm
that offers quality brand management to its customers. The
company uses a well-rounded design approach to create and launch
a new brand identity.
In its recent tie-up, Hornall will be required to project the
brand name of the university in its upcoming campaign. The
campaign will strive to lift the profile and stature of UW on a
national level, and aid in attracting financial support for
them. Moreover, Hornall will use its branding expertise to
both attract and retain the university's superior quality of
students and its world-class faculty and researchers.
The selection of a member of the DAS group of companies -
Hornall, from among 20 other national advertising agencies
specializing in higher education and branding, shows DAS' serious
However, the Omnicom Group currently holds a Zacks Rank #4
(Sell). Last month, the company reported mixed third-quarter 2013
results, missing the Zacks Consensus Estimate for earnings per
share but beating the same for revenue.
Estimates for 2013 were however largely revised downward after
the earnings announcement. Over the last 30 days, the Zacks
Consensus Estimate for 2013 declined to $3.86 per share from
$3.87, while that for 2014 went down 2% from $4.33 to $4.24
Other players in the industry worth considering are
Publicis Groupe SA
Clear Channel Outdoor Holdings Inc.
) each carrying a Zacks Rank #2 (Buy).
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