Despite a slew of activities during the current month,
Omnicom Group Inc
) has failed to improve investor sentiment. The stock is down
almost 6% to $64.32 as on Sep 27, 2013 despite a positive
development in one of its operating units.
Most recently, Diversified Agency Services (DAS), a division
of Omnicom, announced that one of its operating units, Porter
Novelli, has been selected by John Theurer Cancer Center at
Hackensack University Medical Center to serve as its
agency-of-record (AOR). This news received a tepid response from
investors. Post this tie-up, Porter Novelli is expected to raise
awareness about the cancer center as being a "world-class
destination for the management and treatment of cancer
New Jersey's largest hospital -- John Theurer Cancer Center --
has 14 specialized divisions including diagnosis, treatment,
management, research, screenings and preventive care. The
divisions cover a complete range of cancer care facilitated by a
specialized team of experts.
Though the collaboration, Porter Novelli is expected to offer
a complete set of communications services to the cancer center
such as strategic planning and branding, together with
traditional and social media relations to showcase the
Porter Novelli's excellent public relations skills will enable
it to educate patients, care-givers and health-care providers
about the disciplined, personalized and unique approach of the
cancer center to deliver exceptional health benefits.
Omnicom, the parent company of Porter Novelli, is an
advertising, marketing and corporate communications bellwether.
The company has a strong track record of winning new clients and
receiving additional deals from the existing ones. The company's
business mix is well-diversified geographically and benefits
largely from the growing markets. In addition, the company's
efforts to control expenses and its global reputation are
Omnicom currently has a Zacks Rank #4 (Sell). Other notable
companies in the industry that warrant a look include
Huron Consulting Group Inc.
Corporate Executive Board Co.
), each carrying a Zacks Rank #2 (Buy).
CORP EXEC BRD (CEB): Free Stock Analysis
HURON CONSLT GP (HURN): Free Stock Analysis
OMNICOM GRP (OMC): Free Stock Analysis Report
WPP PLC (WPPGY): Free Stock Analysis Report
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