Omnicom Group Inc.
) recently announced the acquisition of U.K.- based brand and
retail agency Haygrath by its subsidiary RAPP. The value of the
transaction was kept under wraps.
Established in 1984, Haygrath has been successfully providing
creative ideas for the fast-moving consumer goods (FMCG) and retail
industry. The company has earned various accolades, including
Marketing Magazine's Promotional Agency of the Year for the last
two years, as well as The Grocer's Experiential Agency of the Year
for the past three years. Haygrath has also been featured in The
Sunday Times' 100 Best Small Companies list.
The integration is expected to enable RAPP gain a better
foothold in the total customer experience spectrum, by providing
expert marketing and communications solutions. Haygrath's areas of
expertise including promotional/retail/channel & shopper;
social media/PR & experiential; digital/CRM & data are
expected to be an ideal and strategic match for RAPP's
globally-focused data insight, media and technology
Earlier in May 2014, Omnicom's TBWA Worldwide completed the
acquisition of an independent German advertising agency- Heimat for
an undisclosed amount. Following the buyout, TBWA Worldwide holds
the majority stake in the company headed by its founding partners
with the remaining stake owned by Heimat.
Additionally, in Mar 2014, TBWA Worldwide acquired the
advertising agency, Mood, to expand its presence in the Brazilian
market. All these acquisitions are in line with the company
strategy to form a scalable and efficient global advertising
We expect the company to witness increased revenues and income
on the back of these acquisitions in the upcoming quarters. With a
market capitalization of $18.4 billion, Omnicom holds a Zacks Rank
#3 (Hold). Some better-ranked stocks in the industry include
Marin Software Incorporated
). Each of these stocks carry a Zacks Rank #2 (Buy).
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