Omnicom Media Group - the media services arm of
Omnicom Group Inc.
) - recently inked an agreement with leading customer
relationship management (CRM) software provider salesforce.com to
use its services for premier social marketing technology for its
clients. The deal is the first of its kind to be offered
throughout the agency, and Omnicom plans to set up the services
as part as its core social marketing product.
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Annalect, an operating unit of Omnicom Media Group, will develop
superior social marketing technology services using Salesforce's
Marketing Cloud at its core.
Omnicom intends to leverage Salesforce's technical expertise in
advertising and social media platforms to build on its existing
client base. Along with Salesforce, Omnicom plans to market these
technologies in some of its key media agency hubs like London,
Chicago and New York.
Omnicom believes that by using these services of Salesforce, it
would help its clients to effectively exploit the potential of
social media. The company believes that its new social media and
mobile technologies will be effective tools for reaching out to a
wider customer base across the globe.
Omnicom has a strong track record of winning new clients and
receiving additional deals from the existing ones. The company's
business mix is well-diversified geographically and benefits
largely from growing markets. In addition, the company's efforts
at expense regulation and its strong global reputation are
Omnicom currently carries a Zacks Rank #3 (Hold). Better players
in the industry include
Barrett Business Services Inc.
Huron Consulting Group Inc.
Green Dot Corp
). While Barrett Business Services has a Zacks Rank
#1(Strong Buy), Huron Consulting Group and Green Dot Corporation
both carry a Zacks Rank #2 (Buy).