Omnicom Media Group, the media service division of
Omnicom Group Inc
), recently acquired Media Interactive SA for an undisclosed
amount. Headquartered in Santiago, Chile, Media Interactive is
one of LATAM's (Latin America) leading digital media solutions
Media Interactive enhances Omnicom's portfolio with its
extensive suite of digital services including online media
planning and designing, SEO (search engine optimization) and SEM
(search engine marketing), mobile marketing and mobile
This acquisition further expands Omnicom's presence in LATAM's
fastest growing markets with offices in Chile, Columbia and Peru.
In order to thwart intense competitive pressures, Omnicom is
building upon its digital and analytical capabilities by
investing in agencies and partnering with innovative technology
companies in key markets. Post-acquisition, Media Interactive
will retain its brand while becoming an integral part of Omnicom
Omnicom is experiencing continuous revenue growth, driven by
healthy performance in the developed markets like the U.S. and
developing markets like Asia and Latin America. This acquisition
is further expected to augment its revenues in the long term.
Omnicom is one of the largest advertising, marketing and
corporate communications companies in the world. The company's
agencies operate in all the major markets across the globe and
provide an extensive range of services, which are grouped into
four fundamental disciplines: 1) Traditional Media Advertising;
2) Customer Relationship Management (CRM); 3) Public Relations
(PR); and 4) Specialty Communications.
Omnicom currently has a Zacks Rank #4 (Sell). Other stocks
that look promising in the industry include
MDC Partners Inc.
Corporate Executive Board Co.
Lamar Advertising Co.
), each carrying a Zacks Rank #2 (Buy).
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