Leading diversified media company,
The New York Times Company
) is on a global online expansion spree. The company recently
expressed its willingness to further explore the Brazilian market
by launching a new Brazilian site in order to serve the
knowledgeable people of the region. The site is supposed to come
into effect in 2013.
The Portuguese site will feature about 30-40 articles a day on
national, foreign and arts topics, along with the few stories that
interest the local readers. The site will have around one-third of
the total contents specifically designed for Brazilian readers
written by Brazilian editors and locally hired journalists.
The online site will provide various facilities to its Brazilian
readers like translation of The Times famous journals from English
to Portuguese along with articles written by local writers hired by
the company. However, the graphics and photographs will be
introduced later on the site.
Management believes that Brazil is one of the ideal places to
expand its online reach. It also believes that with this expansion,
the company is in sync with its plans of expanding digitally
Previously in this year, The Times has launched a Chinese site
cn.nytimes.com to attract readers from the country's growing
middle-class. Moreover, the company's News Services Division offers
articles, graphics and photographs to over 1,400 newspapers,
magazines and Websites in about 100 countries.
The New York Times Company has been adding diverse revenue
streams, which include a circulation pricing model and a
pay-and-read model for NYTimes.com, the International Herald
Tribune and BostonGlobe.com, to make it less susceptible to the
The company is also adapting to the changing face of the
multiplatform media universe, which currently includes mobile,
social media networks and reader application products in its
The New York Times, which competes with
Gannett Company Inc.
), currently maintains a Zacks #3 Rank, which translates into a
short-term Hold rating. Our long-term recommendation on the stock
GANNETT INC (GCI): Free Stock Analysis Report
NY TIMES A (NYT): Free Stock Analysis Report
To read this article on Zacks.com click here.