The New York Times Company
) is steadily taking strides to bring in more readers under the
ambit of the subscription based model. Additionally, the latest
step to limit the number of articles that can be read through
mobile applications is just another strategy undertaken on that
This diversified media conglomerate announced that Jun 27
onward, mobile app users will be able to access a maximum of
three articles per day from over 25 sections, blogs and
slideshows, before being asked to subscribe. Earlier, the users
only had access to the "Top News" segment, unlike subscribers who
could enjoy content beyond the prescribed limit. However, the
video content remains free for all.
The news apps on
) iPhone, and Android and Windows powered phones will be affected
due to changes in The New York Times apps. It is to be noted that
subscribers to the New York Times' print version are able to
access content or articles online as well as on all applications
of The Times for no additional charge.
To make users accustomed to the new mobile meter approach, the
company is planning a 7-day free trial run, whereby users of
smartphones can access all the content by downloading current
versions of the Android and iOS news apps.
Despite hiccups in the economy, what still promises a
guaranteed revenue generation avenue is the pricing system. The
New York Times Company launched a subscription based model for
NYTimes.com on Mar 28, 2011 to curb shrinking print advertising
revenue and seek new revenue generating avenues.
Another media conglomerate,
) has also moved toward an online subscription-based model for
general news content. News International, a subsidiary of News
Corporation, began charging readers for online content for
The Times of London
Sunday Times of London
effective Jun 2010.
Gannett Co., Inc.
) has also initiated a paywall based model.
Currently, The New York Times Company carries a Zacks Rank #4
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