In an attempt to entice more customers with a seamless
) launched a new mobile app and an online site titled
. This latest addition was made on the company's common platform
with its wholly-owned subsidiary, HauteLook, which was acquired
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The website will facilitate integrated shopping for customers
with buying options for both Nordstrom Rack products including
clothes, footwear and accessories, and HauteLook's
limited-inventory and limited-time flash sale events. Hence, with
a single log-in, customers will be able to gain access two
The site will also offer 30-70% discounts on Nordstrom Rack
products. Moreover, it will have various add-on features like the
facility of free shipping for a bill exceeding $100 and an option
of returning products within 90 days.
HauteLook is a leader in the online private sale channel,
offering limited-time sale events on the world's top fashion and
lifestyle brands. Members can avail discounts as high as 50% to
75% on top brands for women, men, kids, home, beauty, travel and
Nordstrom Rack, on the other hand is the off-price retail segment
of the company, which caters to stylish and trend-savvy
customers. It stocks a broad range of fashionable apparel,
footwear and other accessories at discounted prices. The company
has already been expanding its Rack stores in full swing as is
evident from the series of store openings since the beginning of
This latest seamless mobile and internet experience will bring
together two profitable businesses of the company under a single
roof and will enrich customers' experiences by providing them
solid offerings at attractive prices. The latest website launch
and continuous store openings signify Nordstrom's commitment to
strengthen the retail network to drive top-line growth.
This Zacks Rank #3 (Hold) company currently operates 270 outlets
across 36 states, with 150 Nordstrom Racks, 117 full-line stores,
2 Jeffrey boutiques and 1 clearance outlet.
Other better-ranked stocks in the retail sector include
Bon-Ton Stores Inc.
Rite Aid Corp.
), both holding a Zacks Rank #1 (Strong Buy) and
Best Buy Co., Inc.
), carrying a Zacks Rank #2 (Buy).