Finnish handset manufacturer,
), has teamed up with Zinio, a privately owned digital publishing
house, to launch a wide array of e-reading services for its Lumia
Nokia's new Windows 8 platform supports nearly 100,000
applications. So, teaming up with e-books and magazine
distributor Zinio, will further enhance its service
At present, Zinio's e-book service is available on
) iOS-based iPhones, Google Inc.'s (
) Android-based Kindle Fire,
Research in Motion Limited'
) PlayBook tablets and Windows 8 tablets.
Zinio will offer exclusive digital reading services like
Reading List and Background downloading features for the Lumia
users. One of the important features of these new applications is
that the selected news articles will be downloaded even if the
user is not connected to the network.
Moreover, it will also offer better text clarity for Lumia
handset users. Furthermore, the Reading Lists feature will get
automatically updated with new articles and magazines, offering
complete ease of reading on smartphones.
Recently, Nokia also launched Transportation application for
its low-cost Asha smartphones. The new app will help users with
different routes and directions and transportation systems. The
new apps can be accessed without a network connection.
In the recent past, the Finnish handset maker was one of the
leading mobile phone manufacturers in the world. However, with
the advent of Apple's iPhones and Android-based devices, the
popularity of Nokia phones started to decline.
In the last quarter, Nokia shipped 6.6 million Smartphones
(including 4.4 million Lumia handsets). So, to boost its
smartphone sales as well as to compete against more than 700,000
apps of Android and Apple's iOS operating system, the company is
collaborating with different service providers.
Going forward, it is to be seen whether Nokia will be able to
revamp its handset business by launching new mobile phones as
well as by expanding its apps.
Nokia currently carries a Zacks Rank #3 (Hold).
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