Nokia Networks Launches Advanced Automated CEM System - Analyst Blog


Nokia Networks, the core business wing of Nokia Corp. ( NOK ), recently enhanced its product portfolio with the inclusion of an advanced customer experience management (CEM) system.

The new product suite will integrate big data analytics and artificial intelligence to boost automated changes in network settings. The real-time optimization of each application will create a dynamic customer experience system. Management is hopeful that this advanced CEM platform will to enable carriers to increase customer satisfaction, minimize churn rate and optimize network capacity usage.

After the divestiture of the mobile phone business to Microsoft Corp. ( MSFT ), Nokia Networks now function as the chief business division of Nokia. The other division, HERE, offers digital map information and related location based content and services for automotive navigation systems.

Meanwhile, Nokia Networks is facing stiff competition from large network vendors like Ericsson AB ( ERIC ) and Cisco Systems Inc. ( CSCO ) along with low-cost Chinese vendors, such as Huawei Technologies and ZTE.

In an attempt to boost its market share, Nokia Networks has been continuously upgrading its product portfolio with the introduction of next-generation innovative solutions since the beginning of 2014.

In Feb 2014, the company introduced six developments in its Single radio access network advanced portfolio. The new product suite enables significant cost cutting on the part of wireless carriers by offering fewer boxes, less cabling, faster installation, simpler operations, higher scalability and more efficient use of spectrum. The Single RAN Advanced portfolio runs three different network standards, namely, 2G GSM, 3G HSPA and 4G LTE on shared multi-purpose hardware.

In Mar 2014, Nokia Networks improved its liquid technology by adding more location-aware capabilities to its base stations. The company collaborated with ChinaCache to enhance its liquid applications. Liquid technology is a software solution for network infrastructure that drastically reduces the need for dedicated hardware.

In Jul 2014, Nokia Networks announced its intent to acquire SAC Wireless, a U.S. based network installation services provider. Nokia Networks expects the takeover to resolve problems presently plaguing the company like site procurement, applying for certifications and sub-contracting, among others, will be solved.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

This article appears in: Investing , Business , Stocks

Referenced Stocks: CEM , NOK , MSFT , CSCO , ERIC

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