Nokia Corp.
(
NOK
) is all set to launch their first Window-based smartphone called
Lumia 800C in the massively growing Chinese market. The new
CDMA-based Lumia 800C handset is priced at $570 and is expected to
be shipped from April, onwards.
The new Lumia 800C mobile phones will be sold through
China Telecom Corp. Ltd.
(
CHA
), the third largest telecom operator in the dragon empire.
Moreover, Nokia plans to extend its Lumia product portfolio in
China from the second quarter of fiscal 2012 with the addition of
favorably priced Lumia 610C handset. Apart from China Telecom,
Nokia will also start selling its Lumia series of smartphones from
the other two big players of Chinese telecom industry,
China Mobile Limited
(
CHL
) and
China Unicom
Limited
(
CHU
) in the near future.
In 2011, China contributed 17% of total handset device sales for
Nokia while on revenue wise; it is the second largest contributor
after Europe. Earlier, in November last year, Nokia launched their
first Windows-based smartphones called Nokia Lumia 800 and Nokia
Lumia 710 in the European markets. At year-end 2011, the company
sold more than 1 million handsets in those markets. However, the
company is facing stiff competition from the newly launched
Apple Inc
.'s (
AAPL
) latest iPhone 4S and Samusung Electronics's Galaxy S2.
So in order to stay in the race, the company is shifting its
focus to the emerging markets of India and China as both these
countries are vastly populated and remain untapped. So in order to
cash in on this opportunity, Nokia is continuously bringing new
wireless devices to those regions, well supported by strong
distribution network and presence of manufacturing units, hence
providing cost advantage to the company.
Nokia is also planning to ship their first 4G-enabled Windows
smartphone called Lumia 900 in the U.S. at an affordable price of
$99.99 from the beginning of April, 2012. By the end of this year,
the company also plans to launch their next-generation tablets
based on the upcoming Windows 8 software. These new devices coupled
with other product launches will certainly help the company gain
market traction going forward.
Currently, Nokia has a Zacks#5 Rank, implying a short-term
Strong Sell rating on the stock.
Based in Espoo, Finland, Nokia Corporation is the largest mobile
phone maker of the world. The company also provides Internet
services, comprehensive digital map information, and equipment,
solutions and services throughout the world.
APPLE INC (
AAPL
): Free Stock Analysis Report
CHINA TELCM-ADR (
CHA
): Free Stock Analysis Report
CHINA MOBLE-ADR (
CHL
): Free Stock Analysis Report
CHINA UNICOM (
CHU
): Free Stock Analysis Report
NOKIA CP-ADR A (
NOK
): Free Stock Analysis Report
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