It seems that
) is not ready to give up its feature phone dominance as the
company unveiled two new handsets targeting the low-end market.
Nokia still remains the second-largest cell phone manufacturer in
The Finnish giant has launched Nokia 207 and Nokia 208 along
with a dual SIM version of the latter. The handsets are designed
to support 3G Internet speeds. All the phones are similar in
appearance and run on Nokia's Series 40 operating system. The
only difference in the handsets is the 1.3 megapixel rear camera
which only Nokia 208 has.
The feature phones sport a 2.4 inch display screen, 64 MB of
ram and 256 MB of internal storage, which is expandable up to 32
GB through a micro SD slot. The phones have an excellent battery
backup of around 33 days and are available in five colours. The
phone is expected to be retailed at around $68 and will start
shipping in the third quarter of 2013.
Nokia claims that the latest handsets are its most affordable
3G devices and possess smartphone features like social media and
Nokia Xpress browser for faster streaming and several other
applications. Nokia's new range is targeting the emerging
markets, where customers still prefer low budget phones.
As per IDC, at the end of first-quarter 2013, 216.2 million
smartphones were shipped as opposed to only 202.4 million feature
phones. Despite the dominance of smartphones in the entire mobile
market, Nokia still generates a substantial part of its revenues
from feature phones.
Nokia faced a lacklustre 2012, as the company lost its title
as the world's largest cell phone manufacturer to Samsung
Electronics amid stiff competition from
) Android and
) iOS-based phones.
The tie-up with
) to develop Windows-based phones has not received an
overwhelming response from the users to date. At the end of the
first quarter, the company sold 55.8 million feature phones as
compared to 5.6 million Lumia phones.
Nokia currently carries a Zacks Rank #3 (Hold).
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