Nissan Motor Co.
) announced its excellent performance in the J.D. Power and
Associates Customer Service Index (CSI) Study. In the 2013 study,
Nissan scored 797 out of 1,000 points, which is 23 points more
than the last study score. With this score, Nissan was ranked
sixth among the 19 others in the mass market brands segment.
The CSI study analyses the customer satisfaction with the dealer
service departments during the first three years of purchase of
the vehicle. The study is based on five criteria namely - service
advisor, vehicle pick-up, service facility, service quality and
service initiation. The 2013 CSI study was conducted on the
owners of 2008 to 2012 model-year vehicles.
Nissan is fully committed to fulfilling customer expectations.
Over the last two year, Nissan's index score boosted by 66 points
and catapulted Nissan 14 places ahead in the mass market brands
segment rankings. Over the same time period, Nissan also
undertook many new initiatives including improvements in
training, facilities and processes to achieve excellence among
the customers. The new initiatives include Nissan Customer
Promise, which will provide a fair, honest and friendly
environment for customers to purchase a vehicle.
Under another initiative Nissan Express Service, the company has
provided an affordable, hassle-free service visit including
27-point safety and maintenance inspection as well as an oil and
filter change under 30 minutes. The dealers are also providing
extra service hours in the evening and in the weekend for
customer convenience. Under the Nissan One to One Service
scheduling initiative, the customers can schedule service online
through the Nissan owner's portal or though dealer's website.
Nissan Motor is one of the largest automaker in the world. The
company, along with its subsidiaries, engages in the production
and sale of automotive products, industrial machinery and marine
equipment, primarily in Japan, North America, and Europe. It
manufactures passenger cars, trucks, buses, forklifts, light
commercial vehicles, power trains and parts, and also offers
sales financing activities.
Few stocks that are performing well in the industry where Nissan
STRATTEC Security Corporation
). Strattec Security and Gentherm are Zacks Rank #1 (Strong Buy)
stocks while Oshkosh carries a Zacks Rank #2 (Buy).
NISSAN ADR (NSANY): Free Stock Analysis
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