Japan's second-largest automotive company
Nissan Motor Co. Ltd.
) recently roped in the advertising firm
) for a multi-year agreement for communications, advertising,
marketing, media, promotions and digital services. The financial
terms of the deal have not been disclosed yet.
Nissan United, a newly created multi-disciplinary group of
agency leaders created by Omnicom, will oversee the global
relationship and will build brand value for Nissan. Omnicom has
appointed Jon Castle as the President of Nissan United.
As per the agreement, Nissan United will work as a global
leadership group to supervise various Omnicom agencies including
TBWA, OMD, Interbrand, Emanate and other non-Omnicom agencies
such as Japan-based Hakuhodo.
Nissan believes that its partnership with Omnicom will enable
it to build a strong brand, which is crucial to its business as
well as the "Nissan Power 88" - Nissan's six-year strategic
The Omnicom-Nissan partnership will expectedly boost Nissan's
growth, while enabling it to deliver more innovative
Nissan recently ranked #65 in the Interbrand Best Global Brand
2013 list. The company also won recognition as one of
Interbrand's 2013 Best Global Green Brands for superior
environmental practices. Omnicom is thus expected to play a key
role in further enriching Nissan's brand success.
Omnicom is an advertising, marketing and corporate
communications bellwether. The company has a strong track record
of winning new clients and receiving additional deals from the
existing ones. The company's business mix is well-diversified
geographically and benefits largely from the growing markets. In
addition, the company's efforts to control expenses and its
global reputation are both commendable.
Omnicom currently has a Zacks Rank #4 (Sell). Other notable
companies in the industry that warrant a look include
Huron Consulting Group Inc.
). Both these stocks carry a Zacks Rank #2 (Buy).
HURON CONSLT GP (HURN): Free Stock Analysis
NISSAN ADR (NSANY): Get Free Report
OMNICOM GRP (OMC): Free Stock Analysis Report
WPP PLC (WPPGY): Free Stock Analysis Report
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