Within the past few days,
(OTCMKTS:NTDOY) has developed a partnership with
) in order to protect its copyrighted content.
Utilizing YouTube's Content ID service, Nintendo can determine
whether uploaded videos contain its content, either partially or
entirely. If a match is found, claimants, in this case Nintendo,
can determine whether they wish to make money from the video, block
the video, or collect stats on it. They are also given the option
to place an ad at the beginning or end of the video,
according to Joystiq.
As of now, it appears that Nintendo has chosen to place
advertisements into and monetize the user videos it successfully
"We continually want our fans to enjoy sharing Nintendo content on
YouTube, and that is why, unlike other entertainment companies, we
have chosen not to block people using our intellectual property,"
stated the company
Legally, Nintendo is entirely within its rights to do this, but are
the money and the additional advertising impressions making the
Many of the videos that have been affected by Nintendo's move are
known as "Let's Plays." These generally feature a YouTuber
providing commentary, whether it be tips and tricks or just a
casual conversation, as he or she plays a level or section of a
Should these YouTubers gain enough of a following, they can profit
from their work by allowing an ad to air prior to their video. For
those questioning who actually watches such videos, user
Chuggaaconroy sports nearly 600,000 subscribers and over half a
billion views on his almost entirely Nintendo-based Let's Play
If Nintendo claims a video, however, the money that was originally
going to the user who uploaded the content, will instead belong to
Those who had videos claimed by Nintendo were the first to report
the actions, and with such massive, generally computer-savvy fan
bases, news spreads fast.
Meanwhile, those who post and watch Let's Plays on YouTube are true
fans. These videos aren't for the casual gamer.
Check out this tweet from user rmDJG, whose profile picture
features an image from one of Nintendo's classic
Nintendo may be well within its rights, but stepping on the toes of
some of its biggest fans is a misguided decision, destined to bring
disdain. It is unlikely that stripping commentators who upload
content of a source of income will sit well with those who have
supported Nintendo through thick and thin.
Also, why have
) not yet made similar moves? It seems unlikely that Nintendo has
stumbled upon a gold mine and its major competitors on the console
market have looked the other way.
With less-than-stellar Wii U sales to date, and an unclear future
as developers like
) report that they have no games in development for Nintendo's new
console, the company continues to show signs of weakness.
It has also, inadvertently or otherwise, imposed on an aspect of
gaming that has existed far longer than YouTube.
Talking, arguing, and reminiscing about games with friends mean
something to the gamer. With the advent of the Internet, the number
of friends available to do this with has become nearly unlimited.
These fans don't just come to watch videos. They want to hear about
and discuss games and to be captivated by someone else's life
Nintendo's product may be the universal connector, but it is the
conversation the YouTuber creates that determines whether or not
people come back for more.
"Video games aren't like movies or TV. Each play-through is a
unique audiovisual experience,"
wrote Zack Scott
, another YouTuber, on Facebook.
Perhaps Nintendo should consider that its claims might tarnish its
reputation in the eyes of those who cherish its products most.