Nielsen Holdings N.V.
) recently entered into a definitive agreement to acquire market
). The deal has been finalized for a sum of approximately $116.6
Founded by Dr. Gordon S. Black in 1975, Harris Interactive is a
market research firm, known for the Harris Poll, with its
headquarters located in Rochester, N.Y. The company is a member
of several research organizations, including the US National
Council of Public Polls, the British Polling Council, the Council
of American Survey Research Organizations, the US Council for
Marketing and Opinion Research, and the UK Market Research
As per the terms of the agreement, Nielsen will form a wholly
owned subsidiary with the intention of using it as a medium to
offer a tender to acquire all the outstanding shares of Harris
Interactive's common stock. The holders of outstanding shares
will receive $2 per share in cash, subject to the adjustment
clause in the agreement.
Nielsen management believes that this acquisition will add to the
company's existing capabilities and also open up growth prospects
for Nielsen in other industries.
Harris Interactive believes that this association will help
discover new methods of understanding customer behaviour all over
the world. This acquisition deal is believed to mark the
successful completion of the turnaround strategy adopted by
Harris Interactive recently.
Nielsen Holdings N.V. is an information and measurement company
providing clients with media and marketing information and
analytics about what consumers watch (consumer interaction with
television, online and mobile) and what consumers buy on a global
and local basis. Recently, in Sep, 2013, Nielsen acquired an
international media and marketing research firm named Arbitron
Inc. These acquisitions are expected to broaden Nielsen's
customer base and network offerings, thus providing the company a
significant competitive edge.
Nielsen reported revenues of $1.39 billion in the third quarter,
up 2.7% from the year-ago quarter. The increase was due to higher
demand for the company's analytics services and growth in its
television ratings business.
Currently, Nielsen has a Zacks Rank # 1 (Strong Buy). Some other
stocks with good Zacks ranks include
Melco Crown Entertainment Ltd
) with a Zacks Rank # 1 (Strong Buy) and
Mcgraw Hill Financial Inc
) with a Zacks Rank # 2 (Buy).
MCGRAW HILL FIN (MHFI): Free Stock Analysis
MELCO CROWN ENT (MPEL): Free Stock Analysis
NIELSEN HOLDNGS (NLSN): Free Stock Analysis
To read this article on Zacks.com click here.